Project created as a school assignment for DES5211 — Design graphique: Synthèse at l’École de Design of the University of Québec in Montréal in 2020, under the guidance of Ronald Jr. Fillion Mallette.
In collaboration with Daphnée Bourassa.
In 2020, in the United-States, only 11% of high-level leadership positions in the design industry were occupied by women. 71% of American designers are caucasian. The lack of diversity and representation in the industry results in designs that could potentially send a message of apathy, insensitivity and even outright discrimination. Being a team of women and myself personally being a POC, we asked ourselves: How could we contribute to improve the lack of diversity in the design industry?
Diversity in design means diversity of experience, perspective and creativity—otherwise known as diversity of thought—and these can be shaped by multiple factors including race, ethnicity, gender, age, sexual identity, ability/disability and location, among others. (Diversity & Inclusion in Design: Why Do They Matter? By Antionette Carroll.)
Visual Identity
Introducing OutNorm, a virtual event born amidst the pandemic, dedicated to the celebration of diversity and inclusivity within the design industry. Our mission is to foster meaningful conversations about diversity, empower and amplify the voices of minority artists and designers, and embrace inclusivity and accessibility as a core tenet of our event.
Keep it light and inviting by using fun colours and an infinite possibilities of shapes, to further emphasize that people of all shapes, sizes and colour are welcome. We embrace and celebrate our differences.
Website
The website is a one-stop shop for everything OutNorm, from live virtual events - to supporting minority designers.
Website prototype
Promotional Items
Posters, social media stories and promo merch are used to help advertise the event.
