CRCL

Branding 2020

Project created as a school assignment for DES32BW - Design graphique: Système d’identité visuelle at l’École de Design of the University of Québec in Montréal in 2020, under the guidance of Marie-Elaine Benoit.

An innovative modern hotel situated in the bustling center of downtown Montreal, right where all the action happens. CRCL is an evolving hotel, transforming from day to night, catering to various needs. Whether you seek a peaceful and comfortable retreat or wish to commemorate a special moment, CRCL provides a full package that will captivate you with its sophistication, outstanding service, and contemporary design.

Animated GIF of CRCL logo.Mockup of a rectangular outdoor sign, showing the CRCL logo.

Sub-brands

The CRCL Hotel comprises three primary sub-brands.

Mockup of a rectangular outdoor sign, showing the CRCL logo.Sub-brand logos

RSTO is the hotel’s restaurant, where diners can savor an unforgettable culinary experience lovingly created by our talented chef. Inspired by local flavours and Montreal’s gastronomic traditions, the refined menu showcases fresh, seasonal ingredients, combined to create unique flavors that will tantalize everyone’s taste buds.

Whether you’re a business traveler, a freelancer, or a creative looking for inspiration, CWRK is designed to meet all your business needs. The modern and stimulating coworking space offers an environment conducive to productivity and collaboration.

Finally, LERI is a space for artistic expression dedicated to celebrating local talent and exploring Montreal’s thriving art scene. The gallery showcases an eclectic selection of artworks created by established and emerging local artists, offering visitors an immersion in the richness of Montreal’s culture and creativity.


Promotional Items

Website prototypeMockup of a building wall outside with 4 posters advertising the CRCL hotel, one next to the other.Mockup of paper stationary for the CRCL hotel, showing letterheads, envelopes and business cards.Mockup of concrete wall showing signage and directions for rooms, elevators and stairs.Mockup of CRCL branded lotion bottle packaging.Mockup of CRCL branded coasters.Mockup of CRCL branded hand soap.Mockup of CRCL branded paper bags.Mockup of CRCL branded key-card.
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