about

Created journey maps and user personas of the product's target audience — Structured and organized information to ensure that the information architecture is clear and intuitive to users — Collaborated and communicated closely with key stakeholders including product owners, marketing, software engineers and other designers to ensure alignment on both business and user requirements — Created wireframes, prototypes and mockups to present designs both internally and externally — Prepared detailed design mockups to ensure clear communications between designers and developers — Performed detailed quality assurance testing on developed products — Planned and executed thorough research and usability tests, using obtained insights to ensure user-focused designs — Designed for both desktop and mobile interfaces — Implementing and continuously improving a detailed and functional design system to maintain consistency

Collaborated closely with the lead UX designer and product managers to optimize and improve the user experience of the web app. — Designed wireframes and user flows for new products and features, ensuring a seamless user experience. — Planned and executed research plans, including user and usability testing, to gather valuable feedback for improving the product. — Developed high-fidelity prototypes to provide an accurate representation of the final product design and functionality. — Prepared Figma files for developer hand-off to facilitate communication between the design team and front-end developers, ensuring that the design is implemented correctly. — Implemented and managed the design system to ensure consistency and efficiency in design processes.

Collaborated with the marketing team to create optimized graphics for various web platforms, including Twitter, Medium, and digital advertisements, both static and in motion. — Storyboarded and produced engaging tutorial videos for the web app product, providing users with a clear understanding of how to use the product effectively.

Created high-quality design assets for social media, web, and marketing outreach, serving a diverse range of clients across industries such as real estate, legal professional services, cryptocurrency, and more. — Enhanced creative assets with dynamic motion design, increasing engagement and retention among target audiences.

Produced weekly promotional newsletters for a variety of items and special events using MailChimp, resulting in increased engagement and sales. — Designed compelling social media posts, crafting both imagery and copy to increase brand awareness and engagement across various social media platforms. — Created visually stunning graphics and visuals for the e-commerce website, elevating the user experience and driving sales.

Provided exceptional customer service, addressing client questions and concerns regarding products and shipping estimates, resulting in high levels of customer satisfaction and retention. — Processed incoming orders efficiently and accurately on Magento and Shopify, ensuring timely and correct delivery of products to customers.

Maintained up-to-date visuals on the website, ensuring a visually engaging and cohesive user experience. — Designed a monthly newsletter for clients, providing valuable information and updates, and increasing customer engagement and retention. — Produced eye-catching promotional advertisements printed in newspapers such as Le Journal de Montréal, driving brand awareness and customer acquisition. — Designed professional document layouts for internal and external use, ensuring consistency and brand recognition across all communications. — Assisted in the production of the yearly catalogue and bi-monthly flyer, providing valuable input and creative design solutions, resulting in increased sales and customer engagement.

Project submitted to the 2021 Student Assessment Scheme. Awarded the ISTD Membership with Merit.

Award obtained for a collaborative project, OutNorm, which focuses on promoting diversity and inclusivity in the graphic design field.